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Brides.com Networking Event
Location: Cipriani 23rd Street
Style: Modern / Floral / Chic
Details:

Extreme lighting used to create dynamic look and brand event

Pink, chocolate and polka dot color scheme

"Collect a Sticker" nametags used to mix and mingle

Orchids and Gerber Daises in individual containers but “networked” together with wire

Brides New York and Brides.com hosted a recent networking event at the beautiful Cipriani 23rd Street. Playing off of the existing Art Deco architecture of the venue, Swank introduced a color scheme of pink and brown by introducing chocolate leather lounge furniture and used Gerbera Daisies, stems bound in wire to suggest the interconnectedness of the social networking scene. Glass cocktail tables were used displaying Brides magazines as a design element that additionally reinforced the brand identity of the event’s host. Over 600 guests mingled with the editors and top event professionals in the New York City market. Among the evening’s notable guests was celebrity cake bakers Sylvia Weinstock and Ron Ben Israel. This is the 2nd year Swank has been the preferred event designer for Brides.com and Brides New York.


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