New York, NY, February 4, 2008 – SWANK Productions delivers fashion show for designer Gustavo Arango for Mercedes Benz Fall Fashion Week 2008.
Taking place in downtown’s newest venue, the New Museum of Contemporary Art was SWANK Productions’ canvas for this event. The designer needed to showcase his Fall line and SWANK Productions developed his vision through a fashion show as art installation. SWANK Productions created an atmosphere of high fashion and excitement.
In keeping with the sleek and gallery-like aesthetic of the New Museum, SWANK Productions utilized the designer’s logo for lighting projections as subtle branding. Produced as presentation, the vibrant colors and modern attire worn by the models were striking. SWANK Productions collaboration with Gustavo Arango created enough stir to merit the attendance of notable fashionistas such as socialites Tinsley Mortimer and Fabiola Beracasa.
About SWANK Productions: SWANK Productions is a full-service event production and design boutique in New York City. Our size allows us to do couture events tailored to each client’s needs and budget.
Download our press kit at www.swankproductions.com/swank_presskit.pdf